Every week there are 15 million consumed worldwide! This retro candy, Atomic Fireball, is hot and spicy, but a sweet candy phenomenon that you just don't want to miss! Forget about the "spicy meat-a-balls"! The Atomic Fireball certainly had an impact on the candy-loving world. Yes, leave it to an Italian to invent such a spicy candy. You feel it when you eat it but it will not induce tears! There are other hot peppers that have a much higher number and they definitely would make some of us cry! The number given to our Atomic Fireball candies are higher than that of a Jalapeno hot pepper, but not quite as high as a bird's eye chilli pepper's strength. This is much to the likes of the heat found in cayenne pepper. So in case, you might be wondering where the heat of an Atomic Fireball will fall, it scores a number of 3500 on this scale. This scale actually measures the spiciness in hot peppers, or in this case, Atomic Fireball Candy. There is a scale that this heat or capsaicin is measured by, it's called the "Scoville Scale". This is what makes them have such a spicy and hot taste. Capsaicin is the compound found in hot peppers. However, along with the cinnamon taste in our Atomic Fireball Candy, the Ferrara Candy Company also adds the addition of capsaicin. It's also what gives cinnamon the great smell. This is what makes cinnamon taste so "cinnamony" for lack of a better word. But what makes this retro candy so hot? In these Atomic Fireball candies, there is something called Cinnamaldehyde, which is found in cinnamon. The Atomic Fireball is hot! There is no arguing that. This is not a stretch of the imagination or taste buds and is not like many other cinnamon candies that claim to be spicy or intense. The Atomic Fireball is certainly hot and spicy.
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